Market Positioning for E-Commerce B2B
E-Commerce B2B is positioned as a quick supplement (an “app”) for Microsoft Dynamics NAV that works out of the box, and does not really require you to change how NAV and business works. It is primarily offered as a cloud-hosted solution. As with all-ERP, there is a quick implementation project needed to get E-Commerce B2B live with your Dynamics NAV, but we aim to gradually reduce that to the absolute minimum, both by improving on feature set, and automating the implementations to the extent allowed by technology.
| Business Size | Level of Fit |
|---|---|
| Startup | Excellent, easily bundled with NAV, SaaS preferrable, likely full requirement coverage |
| Small-Medium | Excellent, packaged solution, quick ROI, likely full requirement coverage |
| Enterprise | Good, fully customizable (+), may lack dedicated resources from Select Solutions for heavy customizations (-) |
| Business Type | Level of Fit |
|---|---|
| Wholesales | Excellent, full feature set for B2B trade and automation |
| Manufacturing | Excellent, full feature set for B2B trade and automation |
| Retail | Good, any design, efficient management with NAV (+), may lack some sales force features out of the box (-) |
| Services | Considerable, easily customizable for service order taking, does not include scheduling and other specifics |
It has been wide variety industry-wise, from factory supplies to fashion retail. Turns out though - wholesales and industrial companies tend to operate with large catalogs, always use contract pricing, and generally see e-commerce not as much as a way to sell per se, but more as the way to streamline the process - decrease processing time, free up consultants, eliminate errors and understock situations. It is in fact these businesses that benefit most from the integrated e-commerce - through the efficiency and accuracy E-Commerce B2B brings to the selling and order taking process.